MOSCHINO SWIM / UNDERWEAR

The first collection of Moschino was born in 1983 thanks to Franco Moschino's creative genius.

Irreverent, rebel, nonconformist from the beginning of his career, the brand parades the catwalk with its contagious power.

From 1994 the creative direction is in the hands of Ms. Rossella Jardini.

On 28th Oct. 2013 the creative direction of Moschino has been given to Jeremy Scott, the American designer.

The underwear and swim collections Moschino, under Velmar's license since 2006, are the natural combination to the apparel line of which it gets, in parts, patterns and colors, with ad hoc integration for the specialized channel.
BLUGIRL BEACHWEAR / UNDERWEAR

The first collection of Blugirl, has been established in 1995, as a young, witty and romantic proposal of the famous main collection Blumarine.

Blugirl, in addition to the proper beachwear with its famous flower all over patterns, offers a lot of clothes "out of water" like beach dresses, shorts, cover ups, accessories, to be worn on poolside parties and on any other glam events.

The underwear collection, includes not only corsetry items, but also an appropriate range of homewear products such as pyjamas and nightgowns.

The brand is distributed by a sales network of agents and suppliers to the best specialized shops, the dept. stores, worldwide and in Europe, and to apparel shops as an addition to the ready-to-wear lines and to Blugirl flagship shops.
BLUGIRL FOLIES

Blugirl Folies was born in year 2007 as young collection of Blugirl, designed by Anna Molinari, but with a more metropolitan and rock attitude without losing the original DNA.

Starting from season Spring Summer 2013 the collection belongs to the Velmar S.p.A. (brand of Aeffe Fashion Group) Licenses Portfolio.

Blugirl Folies offers a young, energetic, rock, metropolitan product in a mix of vitaminic glam and contemporary femininity.
The collection is for a self-confident woman, with a modern and feminine appeal.

It's the young, ironic and irreverent symbol of Blugirl. The key categories are dresses, t-shirts and denim trousers.
Blugirl Folies is distributed by agencies and distributors net in the best multibrand, department store worldwide and in the Blugirl Boutique as offer completion.
IT   EN

Copyright Velmar S.p.A - P.Iva IT02348440401 - AEFFE Group - ITALY - Privacy Policy