The first collection of Moschino was born
in 1983 thanks to Franco Moschino's
Irreverent, rebel, nonconformist from the
beginning of his career, the brand parades
the catwalk with its contagious power.
From 1994 the creative direction is in the
hands of Ms. Rossella Jardini.
On 28th Oct. 2013 the creative direction
of Moschino has been given to Jeremy Scott,
the American designer.
The underwear and swim collections
Moschino, under Velmar's license since 2006,
are the natural combination to the
apparel line of which it gets, in parts,
patterns and colors, with ad hoc integration
for the specialized channel.
The first collection of Blugirl, has been
established in 1995, as a young, witty and romantic proposal of the famous main
Blugirl, in addition to the proper beachwear
with its famous flower all over patterns, offers
a lot of clothes "out of water" like
beach dresses, shorts, cover ups, accessories,
to be worn on poolside parties and on
any other glam events.
The underwear collection, includes not only corsetry items, but also an appropriate range
of homewear products such as pyjamas
The brand is distributed by a sales network of agents and suppliers to the best specialized
shops, the dept. stores, worldwide and in
Europe, and to apparel shops as an addition
to the ready-to-wear lines and to Blugirl
Blugirl Folies was born in year 2007 as young collection of Blugirl, designed by Anna Molinari, but with a more metropolitan and rock attitude without losing the original DNA.
Starting from season Spring Summer 2013
the collection belongs to the Velmar S.p.A. (brand of Aeffe Fashion Group)
Blugirl Folies offers a young, energetic, rock, metropolitan product in a mix of vitaminic
glam and contemporary femininity.
The collection is for a self-confident woman,
with a modern and feminine appeal.
It's the young, ironic and irreverent symbol
of Blugirl. The key categories are dresses,
t-shirts and denim trousers.
Blugirl Folies is distributed by agencies
and distributors net in the best multibrand,
department store worldwide and in the Blugirl Boutique as offer completion.