The first collection of Moschino was born in 1983 thanks to Franco Moschino's creative genius.

Irreverent, rebel, nonconformist from the beginning of his career, the brand parades the catwalk with its contagious power.

From 1994 the creative direction is in the hands of Ms. Rossella Jardini.

On 28th Oct. 2013 the creative direction of Moschino has been given to Jeremy Scott, the American designer.

The underwear and swim collections Moschino, under Velmar's license since 2006, are the natural combination to the apparel line of which it gets, in parts, patterns and colors, with ad hoc integration for the specialized channel.

Custo Barcelona brand was born in 1981 in California, as a result of a t-shirts collection proposal inspired by the surfers world. In 1997 Dalmau brothers brought their collection to NY fashion week: a worldwide distributed total-look woman collection, which has been consequently joined by a men collection.

  Over the years, their innovation and creativity have turned Custo into a popular and iconic brand. A lot of Hollywood stars and cult tv-series, such as “Sex and the city” and “Friends”, contributed to this worldwide development.

In the end of June 2019, Velmar S.p.a. has signed a master licence agreement for the expansion of the brand, which includes the production and worldwide distribution of men’s, women’s, accessories, leather goods, and shoes collections.

From this union, a new hera of creative development begins, with a project of medium-high level proposal, which reinterprets and actualizes the strong identity of Custo product. Besides its constant presence at the New York Fashion Week, for the first time the brand will present its spring summer 2020 collection during the Milan Fashion week.

Blugirl Folies was born in year 2007 as young collection of Blugirl, designed by Anna Molinari, but with a more metropolitan and rock attitude without losing the original DNA.

Starting from season Spring Summer 2013 the collection belongs to the Velmar S.p.A. (brand of Aeffe Fashion Group) Licenses Portfolio.

Blugirl Folies offers a young, energetic, rock, metropolitan product in a mix of vitaminic glam and contemporary femininity.
The collection is for a self-confident woman, with a modern and feminine appeal.

It's the young, ironic and irreverent symbol of Blugirl. The key categories are dresses, t-shirts and denim trousers.
Blugirl Folies is distributed by agencies and distributors net in the best multibrand, department store worldwide and in the Blugirl Boutique as offer completion.

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