1983 – Velmar started his activity by producing and distributing his own lingerie, underwear, beachwear and loungewear brands.
1990 – Velmar increased his own portfolio, by starting cooperating in license with some of the most famous Italian fashion brands: Alberta Ferretti, Anna Molinari, Genny, Prada, Ferrè, Exteè, Byblos, Blugirl, Moschino.
2001 – Aeffe Spa acquired the 75% of Velmar property, introducing innovation, productive capacity, distribution and know-how, and increasing the international vocation of the company and in 2010 it becames the sole owner and realized the definitive organizational transformation, improving its industrial and commercial processes, both internal and outsourcing.
Nowadays, Velmar production relies on both a short supply chain for Made in Italy products and on specialized operators on the European and international territory. Worldwide sales are supported by adv actions in synergy with the Maison and take place through a qualified network of agents and distributors and an attentive customer satisfaction oriented after-sale service.